Social star known for her vibrant blue hair who has gained over 24 million fans to her anokhinalz TikTok account, where she primarily posts dance and lip sync videos set to popular songs. She also often posts lip syncs to comedic audio clips on the platform.
She first found a web following on her self-titled YouTube channel, which she launched in 2017. She earned over 1 million subscribers on the channel by posting vlogs as well as comedy and challenge videos.
Some of her most-viewed videos on TikTok feature her eating various foods. She has eaten pancakes in multiple videos and she earned over 27 million views for a December 2020 TikTok video where she ate a Ukrainian-Russian soup called borscht.
She has two older sisters and one older brother.
She has collaborated with YouTube star Maryana Ro on her channel.
“He speaks well, he's smart and makes interesting videos,” explains 12-year-old Natalia Usasheva, one of the blogger's admirers as she takes the opportunity to take a selfie with her.
Along with her, Veronika Kosynkina, also 12, admits that she aspires to “dress in the same style” as the blogger, whose clothes often carry the highly visible brand.
Advertisers have seen the reef, with which the girl earns an apparently consistent amount of money.
Liza, the daughter of a lawyer and a former military man, avoids going into details. “It has improved our life,” he admits, “but I prefer to keep the earnings a secret.” Nor do you elaborate on the role of your parents in your career.
Health professionals estimate that this success can have a destabilizing effect on children and adolescents. Even the social media giants take action.
Instagram has begun to hide the “likes” on its platform in several countries to fight against cyberbullying. And YouTube will ban selective advertising in videos for children in 2020.
The “most sensitive must be protected from comparison and criticism,” warns child psychology expert Viktoria Karavayeva.
In addition, as with child actors or athletes, they can “develop a dependence on popularity, on ‘likes', on comments, on the fact that they are talked about,” he told AFP. They can become obsessed.
In search of the million
In Moscow, several private centers offer courses to improve knowledge of social networks and increase the number of followers.
“I am continually looking forward to finally having one million subscribers,” proclaims Artiom Shalovei, an 11-year-old student at the Coddy School of Computer Science for Children in Moscow.
“For me it is very important to earn a lot of money and have a lot of followers,” says this boy who wants to talk about BMX on his video game blog. At the moment he has 130 followers.
For teacher Amela Shabotish, the most important thing is that children talk about their passions on their blogs.
Psychologist Viktoria Karavayeva recommends that parents change their strategy and instead of limiting access to devices, focus on the content.
Yulia, who prefers not to give her last name, confesses to being surprised by the choices of her three children between 7 and 10 years old: they have a preference for videos in which someone is seen opening an endless number of chocolate eggs to access toys.
The consequences can be serious. The psychologist acknowledges having had patients who “developed fears . ” That is why he encourages parents to discuss the topics of the videos. (I)